Gender, Perception & Impact

For organizations looking to be more profitable, attract top talent, increase retention, and create a more diverse workforce, investing in the development of women in leadership is crucial.

As there are a wide variety of opinions and perspectives on this issue, our role is to design powerful questions, celebrate the diversity of thought in the room, and offer practical tools and techniques for greater leadership presence.

Develop the insight and success of women in leadership:

  • Examine the ideas of permission, entitlement and identity as a woman
  • Build executive presence through your voice and body to lead with confidence
  • Identify, assess and leverage your unique leadership style
  • Clarify your career road map more strategically
  • Help women rise through strategic networking, mentorship, and advocacy
  • Evaluate your beliefs to develop a more resilient mindset
  • Create a more balanced life, inside and outside the workplace
  • Utilize your sensitivity, empathy, and clarity to lead, engage and inspire others
  • Articulate womanhood for multiple generations

"We liked to be known as the clever girls. When we decorated our hands with henna for holidays and weddings, we drew calculus and chemical formulae instead of butterflies and flowers.”

- Malala Yousefzai, youngest Nobel Prize laureate

We donate 10% of our profits from the Women Rising program to




For women to continue to rise, everyone must be involved in this conversation. That’s why we offer two conversation formats for this program: a women’s forum and a forum for men and women to converse together.


The Peterson Institute for International Economics recently published research that underscores the imperative need for women to continue to rise through the corporate ranks. The bottom line findings: firms with more women in the C-Suite are more profitable. While profitability isn’t (and shouldn’t) be the core motivator for women rising, nonetheless — as a result of this recently published research — The Applause Institute has seen our clients from Fortune 100 organizations significantly increase their investment in women in leadership. And we have responded with a powerful program to help women rise.


Internally, more female leaders means an increased diversity of skills within top management and a decrease in overall discrimination throughout the management structure. This produces better recruitment, promotion, retention of top talent and a more robust culture. The Peterson Institute research also confirms that women rising has a direct impact on the wider social sphere; more women in leadership directly increases the national averages of girls’ math scores, reduces discriminatory attitudes toward females in the workplace, and increases the accessibility and quality of maternal and paternal leave.

“Going from having no women in corporate leadership (the CEO, the board, and other C-suite positions) to a 30% female share is associated with a one-percentage-point increase in net margin — which translates to a 15% increase in profitability for a typical firm.”

– Marcus Noland and Tyler Moran
The Peterson Institute for International Economics

"Many of us, especially women, resign ourselves to the idea that if we don't feel powerful, we can't act that way. But new findings imply that you can reverse the equation: By changing how you use your body, you can change your psychology, and ultimately, the circumstances of your life."

– Deborah Gruenfeld
Stanford Graduate School of Business